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    J. kaszubski

    Opublikowano 29 kwiecień, 2016 | przez Adóm Hébel

    Kaszëbsczi w marketingù? To je fejn ùdba! – gôdają pòdjimarze

    Stowôra Kaszëbskô Jednota latos fejrëje rok kaszëbiznë we wszédnym rëmie. Wôżnym dzélã pùblëcznégò żëcô je reklama i marketing. Jak w tim dzélu spòlëznowégò fącjonowaniô je widzec kaszëbiznã?

    Przede wszëtczim më widzymë kaszëbsczé nôdpisë, a graficzi narzesziwającé do nôrodnëch symbòlów a téż tradicjowégò wzornictwa na szildach składów z pamiątkama. Równak nié blós tam. Corôzka wicy ùsłëgòwëch i hańdlowëch firmów sã decydëje na pòdsztrichniãcé, że òna robi na Kaszëbach. Bëlnym przikładã są delikatesë Made in Kaszëbë we Wejrowie. Wchôdającë do tegò składu widzymë maszinã do robieniô baùmkùcha, pòzwë produktów w kaszëbsczim jãzëkù i szërtuchë krómòwëch z wësziwkã. Jak gôdają przedstôwcowie Made in Kaszëbë, kaszëbizna w składze je pòkôzónô na kòżdim gónie.

    A przë wëbiéranim asortimeńtu wëszëznë sã czerëją placã skądka to je i nôtërnoscą. Miãso, sér czë rëbë jaczé są do dostaniô pòchôdają òd kaszëbsczich gòspòdarzów, nie felô równak téż piwów, gewircu, czë miodnosców òd môlowëch produceńtów. Kaszëbiznã më równak widzymë nié blós w składach, jaczé kaszëbsczi towôr sprzedôwają. Tidzéń nazôd më gôdelë ò kònkùrsu kaszëbsczégò jãzëka w McDonaldze w Pùckù. Ta restaùracjô równak bez całi rok rôczi do bëna pò kaszëbskù – gôdô Patricjô Zmùda, czerowniczka pùcczi restaùracje.

    Kòżdi geszeftnik jaczi bë chcôł miec kaszëbsczé nôdpisë w reklamòwëch tekstach, abò na szildach mòże sã zgłosëc do stowôrë Kaszëbskô Jednota jakô 2016 rok ògłosa rokã kaszëbiznë we wszédnym rëmie i pòmôgô w przërëchtowanim kaszëbsczich tekstów.

    Klëka Radia Kaszëbë, 29.04.2016

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    O zespole

    Redachtór aùdicjów Na Widnikù Kaszëbë i Dobri Dzéń Kaszëbë. Pùblikùje w Bôłtëcczim Dzénnikù, Pòmeranie i Kaszëbsczi Zemie. Prowadzy blog hebel.kaszubia.com. Kòmédiańt, nôleżnik kabaretu Kùńda i czerownik teatru Zymk.







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