Opublikowano 11 marzec, 2015 |
przez Marcin Szczepański
Bałtycki Klaster Turystyki Zdrowotnej rozpoczął działalność
Łączą siły by walczyć o klienta i promować turystykę zdrowotną w regionie. Hotele, ośrodki medyczne, uczelnie zapoczątkowały dziś działalność Bałtyckiego Klastra Turystyki Zdrowotnej i zapraszają do współpracy kolejne podmioty.
Klaster to idea luźnego zrzeszenia firm z danej branży. Chodzi o wymianę doświadczeń oraz koordynację działań – głównie promocyjnych. Bałtycki Klaster Turystyki Zdrowotnej zainaugurowano dziś w Gdyni – na konferencji w Pomorskim Parku Naukowo Technologicznym, na którą przyjechali też przedstawiciele samorządów.
– Turystyka to jeden z głównych filarów gospodarki regionu – podkreśla wiceprezydent Gdyni Michał Guć.
Kluczowym zadaniem klastra będzie wypracowanie nowoczesnej oferty turystyczno-medycznej. Jak powiedziała nam przewodnicząca rady Bałtyckiej Fundacji Turystyki Zdrowotnej Hanna Burno – firmy działając razem i przy wsparciu rozmaitych instytucji mają większą siłę przebicia. Organizatorzy zapraszają do współpracy między innymi firmy medyczne, hotele, ośrodki SPA, sanatoria, firmy z branży turystycznej, uczelnie, fundacje, stowarzyszenia oraz gminy. Do tej pory akces zgłosiło ponad 50 największych firm z branży, które zachęcają do współpracy mniejszych graczy.
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